The day after Thanksgiving has historically been referred to as “Black Friday.”
Why?
It was the day that most retailers would go from operating in the red – losing money – to operating in the black.
Don’t you think it’s odd how the vast majority of retailers lose money for 11 months out of the year and expect to make it up in the 12th month?
And what used to be a fun event – where you find great deals from the stores – has devolved into a frenzied mob of shoppers’ border lining on violence.
Ironically (or NOT) this happens the day after we are supposedly Thankful for being blessed to be living in the greatest nation on the planet.
But I digress.
As if on cue, most people stop paying attention to the markets.
Instead, they focus on buying things they don’t need, with money they don’t have, to impress people who could care less.
Although they’re getting great deals, the irony is they’re also buying things that eventually wear out, become worthless, or will be thrown away.
This is in total contrast to how investors view the stock market.
If retail is having a 20, 30, or even 50% off sale the sheeple literally stampede over themselves to buy big screen TV’s and junk that’s waaaayyyy overpriced in the first place.
Ironically (or NOT) when the stock market has a 20% off sale, people freak out and run in the opposite direction.
Do the math.
Buying stocks at a discount differs from retail purchases because you’re buying companies that:
- Pay you dividends
- Have upside potential
- Won’t get thrown away like old clothes that you don’t like.
In other words, you should buy things that reward you instead of becoming worthless.
So, with that in mind, be on the look-out for our BLACK FRIDAY SPECIAL.
Hint…it will only last for 24 hours.
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